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In this Dec. 9, 2019, document photo a girl hugs the playthings R us mascot, Geoffrey, in ~ the new store in ~ a mall in Paramus, N.J The just two toys R us stores that opened up in November 2019 as part of a tiny U.S. Comeback effort by the above toy chain have now closed. The toys R Us store at the Galleria mall in Houston shuttered top top Jan. 15, when one in ~ the Garden State Plaza in Paramus, brand-new Jersey, close up door on Tuesday, Jan. 26, 2021 according Tru Kids, a new entity developed when it got Toys R Us’ pundit property throughout its liquidation in 2018.AP Photo/Seth Wenig


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By The linked Press

Toys R us is retrenching once again.

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The just two toys R us stores that opened in November 2019 as component of a little U.S. Comeback effort by the top toy chain have actually now closed.


The playthings R Us keep at the Galleria mall in Houston shuttered top top Jan. 15, if one in ~ the Garden State Plaza in Paramus, close up door on Tuesday, according Tru Kids, a brand-new entity created when it got Toys R Us’ pundit property during its liquidation in 2018.


The move come as physical stores, particularly mall-based locations, have been pains by weak customer website traffic amid the pandemic.


The toys R united state website is tho in operation.


“As a an outcome of COVID, we made the strategy decision to pivot our keep strategy to brand-new locations and platforms the have better traffic,” Tru children said in one emailed explain Friday. “Consumer need in the toy category and also for toys R us remains strong and us will continue to invest in the channels where the customer wants to endure our brand.”


The 2 shuttered locations were around 6,500 square feet — about one-seventh the the dimension of the old playthings R U stores and also emphasized hand-operated experiences. Employees unwrapped toys, because that instance, so that children could shot them out.


During a visit to the new Jersey store in so late 2019, children shot Nerf blasters and sat in a circle for story time if Geoffrey, the chain’s mascot, roamed around. Such experiences are currently shunned at a time when shoppers have to abide through social-distancing rules.


Tru children says that external of the U.S., that operates toys R Us, and also Babies R united state branded stores and also e-commerce sites with licensing partner in much more than 25 countries in Asia, Europe, Africa and the center East.


Bloomberg News first reported the news of the store closures.


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