It was a project so efficient at getting the word out to potential offenders of sex-related assault, the Edmonton police are bringing it earlier.

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According to the Edmonton Journal, the Edmonton Police Services and also a regional coalition, Sexual Assault Voices of Edmonton (SAVE), are relaunching a provocative and bold project that goes after those who commit sex-related assault, quite than the victim.


The "Don"t Be That Guy" project was initially unveiled in 2010 and also targeted alcohol-related assaults. The project has currently expanded to include sex-related attack of all forms, including same-sex assault.


One of the recently designed posters reflects two men sitting on a bed with one man"s hand of the chest of the various other. The text below reads "It"s not sex...when he changes his mind."


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“The blunt language and complicated imeras are supposed to draw attention to our core message, and that’s that sexual call without ongoing and also active consent is sex-related assault,” Lise Gotell, chairwoman of woguys research studies at the College of Alberta told the Edmonton Journal.

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CTV Edmonton reports that 40 per cent of sexual strikes in Edmonton in 2011 were investigated by the Sexual Assault section of the EPS, and also of those, 51 per cent connected alcohol.


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