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Behind The Meme to be a YouTube webseries introduced by Kyle Bryce that defines the origins of and offers analysis on trending memes. Due to the fact that its launch in respectable 2016, the series has grown into a renowned meme explainer top top the video-sharing platform, garnering end 600,000 subscribers and 50 million channel views within the first six months. Regardless of its active presence on YouTube, the series has been the target of derision in details meme neighborhoods due to its tone, unoriginal content, and also the perception the he kills memes after he evaluate them by making them easily accessible to normies. The channel ceased activity in December 2018 adhering to several fake suicide vlogs.

You are watching: Hello internet and welcome to behind the meme

Online History

Behind the Meme"s YouTube channel introduced on respectable 12th, 2016.<1> The channel is operation by Kyle Bryce. Top top his channel, that lists a California PO Box. His very first video to be uploaded on respectable 13th, explaining Dicks out For Harambe (shown below).

As of march 8th, 2017, the channel has accrued end 646,000 subscribers. Few of his most popular episodes have acquired over one million views, including his videos because that Cash Me Ousside, The Dab, We are Number One, and also Yee.




Anthony Fantano Parody

On November 12th, 2016, thatistheplan, the meme-explainer channel of Anthony Fantano, released a video clip on Rickrolling parodying the style of Behind The Meme. Fantano criticizes Behind the Meme"s scripts by reading the entrance in broken english. He also says the channel talks under to that audience prefer its complete of 6 year olds and also accuses the channel that regurgitating information on understand Your Meme.

The following day, Behind The Meme comment to Fantano"s video by posting a video where that addressed few of the criticisms Fantano lobbed and got his mommy to roast that by calling him a geek.


Though popular, Behind the meme is despised in certain meme communities. Often, that is accused of gift a normie and also cancer in comment on his videos (ex: shown below).<2>


The channel is an especially loathed ~ above meme-focused subreddits such together /r/dankmemes and /r/MemeEconomy. For example, on in march 8th, 2017, picture of a Behind The meme comments ar asking the channel to testimonial Expanding mind caused a line in both subreddits. In /r/dankmemes, the screenshot was posted through the title, "Behind the meme, if you"re the end there, on Reddit, I"m begging you, don"t carry out this come us. This meme is just a boy, it has actually so lot to live for" (shown below).<3>


On /r/MemeEconomy, the subreddit responds come Behind the meme actions by crying "Sell!" at any time he evaluate or is urged to review a meme.<4>


On February 19th, 2017, an anonymous 4chan user required to /r9k/ come complain around Behind the Meme and ask how 4chan might take the down. In response, another user said that in every video, 4chan commenters need he covering "Zenzi," a meme the doesn"t exist, and downvote every video in which he doesn"t cover Zenzi, i beg your pardon they thought would result in Behind The Meme obtaining frustrated and also quitting (screenshot shown below). It appears the original thread has been deleted, though a similar thread has been archived.

Behind The image quickly discovered what was going on and thwarted the test 4chan raid by producing an explainer video for Zenzi the very same day together the raid. The video turned right into less of one explainer and more of an extensive riff ~ above the elitism of some meme communities. Behind The Meme"s quick and accurate solution to Zenzi led to the Zenzi raid being considered a failure.

Plagiarism Accusations

Behind the Meme has actually been accused in the previous for accused plagiarizing know Your Meme. In Anthony Fantano"s parody of Behind the Meme, that sarcastically says "This is the component where i regurgitate info I uncovered on recognize Your Meme, but you"re for this reason stupid, you think i researched it." The channel"s propensity to steal understand Your picture information has actually been a noticeable trend for the followers. Because that example, in his illustration for What in Tarnation, that says:<6>

“What in Tarnation?” is an enlarge saying the is often associated with the Southern says of America.

The "About" ar for the understand Your picture entry because that the image reads:

“What in Tarnation?” is a rhetorical question definition “what in damnation?”, which is often linked with Americans living in the southern United says expressing incredulous bewilderment.


On June 3rd, 2017, Behind The meme uploaded a "Draw my Life" episode to his channel in which he admitted his surname was Kyle Bryce (shown below). On august 4th, 2017, that uploaded a since-deleted video clip explaining Crash Bandicoot Woah. This resulted in him being doxxed.

On august 5th, 2017, Bryce to be doxxed by user Jaxon Richardson that Hollaforums, that posted web links to Bryce"s social media profiles and his address. A thread was posted come /r/OutOftheLoop<7> about the doxxing the next day. This led to increased criticism of the channel and another wave of harsh criticism, an especially on /r/memeeconomy and also 4chan, despite it is right now unclear the level to which the doxxing has impacted Bryce"s an individual life.


Suicide Vlog Series

On September 20th, 2018, the Behind the image channel uploaded a video titled "1. The Beginning," special first-person perspective clip of a man picking up a party of vodka in a supermarket (shown below, left). On September 22nd, a video titled "2. The Future" was uploaded come the channel, in which the show"s creator discusses exactly how the an unfavorable reaction to the Behind the Meme series led him to depression and shows his personal living an are on camera (shown below, right).

On September 24th, the channel exit a video clip titled "3. The Middle," in i m sorry the channel creator cd driver to a lookout to observe traffic at night when musing about the nature of humankind (shown below, left). On September 26th, he posted a video titled "4. The Past" in which he returns home, drinks much more vodka and also can be heard sobbing while saying "everybody no me," the he has actually no "family or friends" and how the YouTube channel carried him both joy and also negativity (shown below, right).

That day, Polygon<8> published an article reporting that "sources in ~ the YouTube community" asserted that authorities were contacted around the videos.

Fake suicide Video

On September 28th, Bryce uploaded a final video clip in which he is shown shooting himself in the head v a pistol before collapsing come the ground. The video was subsequently eliminated from YouTube native YouTube for violating community guidelines but was renewed again by YouTuber cobrasrock (shown below).

That day, Bryce uploaded another version the the last video, featuring a clip the a puppy together he reads the script for the fake suicide video clip (shown below, left). Meanwhile, a video clip explaining the five-part collection was posted to the channel (shown below, right). In the video, Bryce apologizes for tricking viewers into thinking he had committed suicide but admitted that the videos were an "accurate portrayal" that his past reactions to an unfavorable feedback on YouTube. Additionally, Bryce asserted that the videos were produced to "kill" his channel.

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On September 30th, Bryce uploaded a video clip titled "The Cops came to My House due to the fact that Of mine Videos!", in i beg your pardon he disputed how he was checked out by the authorities because that his fake suicide video clip (shown below).

<1> YouTube – about Behind The Meme

<2> YouTube – Behind the meme Discussion

<3> Reddit – /r/dankmemes post

<4> Reddit – /r/memeeconomy behind the image search

<5> Twitter –

<6> YouTube – Behind the Meme

<7> /r/OutOfTheLoop – reddit thread

<8> Polygon – YouTube community concerned over disturbing brand-new series from divisive creator Behind The Meme