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Weight Watchers has obtained San Francisco-based fitness app developer, Hot5, follow to a report from TechCrunch.

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Hot5 was established in October 2012 and launched respectable 2013. The startup has developed two video clip workout apps, Hot5 Fitness and Vertical escape Fitness Challenge, i m sorry are accessible for iOS devices. Both apps are free to download and offer a handful of workouts, however users have to sign up because that a paid subscription for more.

Hot5 Fitness gives users with 5 minute videos, that differ in level, from beginner come expert, and also include a variety of workouts, favor yoga, cardio, and bodyweight. Users have the right to either pay a monthly fee of $1.99 or a yearly fee of $14.99. Vertical Escape Fitness is a 16-week fitness regimen that combine high strongness intervals, metabolic conditioning, and also strength training. The six-month fee for this app is $24.99 and the yearly fees is $44.99. 

TechCrunch described that the startup"s two apps will still be available through the Apple app Store, and that weight Watchers is probably going to industry the apps to their members.

This is the 2nd digital health acquisition load Watchers has actually made within the last month and also the 3rd in the previous two years. In ~ the start of April, Weight Watchers obtained Weilos, which offers users a snapshot taking application to paper weight loss with selfies. Sources said that weight Watchers to buy Weilos for a price in the “single-digit millions” and a load Watchers spokesperson shown this news come TechCrunch saying the salvation would aid Weight Watchers “accelerate the product and modern technology development that the society networking and community capabilities that Weight Watchers members room looking for.”

Last year, Weight Watchers acquired an additional weight loss-focused digital wellness startup, referred to as Wello. Wello, a Rock wellness company, introduced in July 2012. That agency connected people to expert trainers via two-way video clip messaging. Customers could choose a trainer or self-control of their choice.

During a Weight Watchers’ quarterly conference speak to with analysts last year, Weight Watchers CEO Jim Chambers and CTO Dan Crowe defined that the Wello acquisition was an essential component the the that company strategy to complete in an increasingly digital weight loss market.

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“We have actually an ambitious an innovation vision,” Crowe stated at the time. “We will become a 21st-century technology organization, engineered for the digital era, whose innovative modern technology fundamentally enhances the way people regulate their weight, health and wellness. We will certainly be agile service-oriented, data-driven, cloud-enabled and also efficient. We will certainly be a design for digital modern technology in the sectors in which we compete and also we will be a magnet for talented innovators both, inside and also outside the company.”

A couple of weeks ago, Weight Watchers started recruiting 90 participants because that a randomized control trial that will test the enhancement of a connected scale into its online weight loss intervention. The six-month dual blind research will compare load Watchers’ online program with and without the enhancement of an digital scale and also weekly email feedback on weight loss. Participants will be noted with “an digital scale that immediately transmits human body weights to the weight Watchers digital 2015 program, which generates a weekly feedback article on load loss progress,” according to the ClinicalTrials.gov posting.